Judging a wine by its label

I've declared my hand before, I'm a sucker for an eye catching label. I've managed to resist critters, but it seems I've a soft spot for monsters. The implicit message on this bottle, where the monster bears a striking resemblance to Julia Donaldon's Gruffalo, is that it will be large, lumbering and perhaps a touch sweet and over extracted. The more generous might call it a BBQ wine, as if the clumsiness will be forgiven if it is eaten with charred and overcooked meat.